Reasons to Have a Professional Create a Call Blast

by Art Gibb, freelance writer on behalf of NICS ( 15-Jan-2013 )

We live in a time when communication between human beings has never been so fast and easy. Technology has really provided a multitude of options for getting messages out in a quick and efficient manner. Whether sending a text, email, snail-mail, fax or just using the old fashioned telephone, people now have so many more options for communicating. One of the biggest game changers for getting audio messages to a large group of people quickly is something referred to as a call blast.

Sending an Audio Message to Thousands of People


This technology, also known as "robo calls" and "phone blasts", that has the capability to record an audio message and have it sent to a virtually unlimited number of recipients by phone is a phenomenal method of mass communications. Listed below are some of the more popular uses for this technology:
• School Closings
• Emergency Alerts
• Airline Scheduling Changes
• Political Campaigning
• Service Notifications
• Product Recall Notices
• Internal Corporate Communications
• Marketing Campaigns
Phone Blasting Technology Is Available

There is phone blast technology available that can be purchased for large organizations and marketing companies that plan on doing large volume continuous phone blasting campaigns. It is even affordable for medium and smaller businesses and is usually fairly reasonably priced. The long distance costs are not a major issue since it can be used in conjunction with voice over IP. The technology learning curve is not very long; however, there is a lot to learn as far as how to deliver effective and compelling messages.
What Level of Commitment Resources Are Available Internally?

Every organization needs to evaluate their resources specifically with regard to human capital. Do they have qualified people that can oversee the creation of effective phone blasting campaigns? Are they willing to provide the necessary training to personnel that will be running this technology? These are some of the questions that need to be asked.
Sometimes it Is Wise to Use a Service

There are times when using a phone blasting service instead of purchasing software and technology makes a lot of sense. This is often true with regard to phone blasting technology. Depending on the nature and volume of the messages to be transmitted, it can be a real advantage to have people who are trained and experienced in sending mass phone messages. These organizations have skilled technical people that oversee the technology as well as skilled marketing and communications people who can craft effective messages that will get a good response to a call to action.
Shrewd Marketers Understand How to Get a Response

When it comes to phone blasting for marketing purposes, shrewd, experienced marketing people that that are skilled in the science of the call blast will sometimes massage their marketing copy up to one hundred times to get the message just right. Voiceover professionals often require numerous tries as well. Testing is critical and many professionals will run simultaneous campaigns to see what kind of verbiage is getting the best response. These are reasons why contracting with an experienced phone blasting service might be the best route for some organizations to go.

About this Business

NICS

Browse our top cities

Browse cities by state