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Business InformationExpert computer program, Consumer Insights, Selling Propositions, New business presenations, Syndicated research, Automatic Graphing, Automatic PowerPoint presenations, Talking Excel Files, Target audience selection, Media selection, Drivers of brand usage, Phi coefficients, Brand loyalty, Brand Vulnerability, Demographics, Psychographics, Correlation Coefficients
Integrated Data Exploratory and Analytical System (IDEAS)
Designing and developing expert computer programs for Tracking Studies, Designing and developing new research products, Automating time-consuming and labor intensive research procedures, Defining target markets, Uncovering consumer insights,, Pinpointing key selling propositions for brands and media vehicles, Determining the key correlates of brand usage, Developing demographic, psychographic and brand profiles, Selecting media vehicles
Advertising, Marketing Research, Magazine Publishers, Media Companies, Advertisers
D'Amico Associates is a company that specializes in the development of "expert" computer programs for the automatic analysis and reporting of media, marketing, advertisining, pharmaceutical research data. Cross-tabulated data are automatically translated into beautiful, insightful, easy-to-understand PowerPoint preseantiions and a talking Excel file that explains how to read and interpret data. The services provided by D'Amico Associates are ideally suited for ad agencies, advertisers, media and research companies.
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