Spring is coming and we have found that Every Door Direct Mail or EDDM Postcards are one of our most popular marketing offerings right now.
Here's a quick break down on how to make your EDDM postcard campaigns SUPER effective.
- Use your branding - You've worked hard to establish the look and feel of your business. Your EDDM postcard marketing campaign should clearly reflect your brand. Make sure you use your logo and graphics that your customers will recognize.
- Use text or mobile marketing - Your direct mail campaign prospects and customers will probable have their mobile devices near by when they receive your marketing piece. Make it easy for them to access your offer or contact you from those devices.
- Have a good offer or call to action - Make it clear what action your audience needs to take to receive your offer and clearly explain the benefits of your offer or information.
- Help them find you online - Don't forget your social networks, website or special campaign landing page. Making connections with prospects and customers online will let you continue to inform them of products, services and future events
- ASK FOR HELP - Every Door Direct Mail campaigns require a bit of strategy. You may need some help choosing the mailing area, designing an effective mailing piece that meets EDDM requirements. You also may want to add online campaigns that can increase your return on investment (ROI).
We have created a division within Small Biz Depot especially for Postcard Marketing with EDDM. Neighborhood Mailings is a complete solution for those interested in Every Door Direct Mail postcard campaigns.
To find out more visit http://www.NeighborhoodMailings.com or call 720-226-7310.
