You walk into a party with wearing a brand new dress you just bought at the mall, and you can't wait for the compliments to start rolling in. Then events take a turn for the undesirable when you spot someone across the room wearing the exact same thing. This is a common occurrence these days, as most of our clothes and jewelry are mass produced in the same factories, and we shop at the same stores. Things weren't always like this.
Before the age of industrialization, factories, and shopping malls, almost all fashion accessories and clothing were made by hand, providing the owner with a one-of-a-kind piece. While this was great for the few elites in society who could afford this clothing, there simply wasn't enough fashionable clothing to go around. Industrialization brought about a more efficient means of production, meaning that quality clothing was available to a greater number of people, but uniqueness and personalization were sacrificed to some extent.
So for those still looking, where can one find unique and handmade clothing and jewelry today? On the internet. Online shopping has become a gigantic industry, and while some of the already popular stores have transitioned over, there are also thousands of lesser known stores and designers marketing their handmade designer necklaces and unique boutique dresses. Instead of being limited to the stores around you, the same stores your neighbors and friends are limited to, you can choose from any store. You can even buy custom pieces online, where only one piece is made exactly like it. If you own the only one, nobody is going to show up to a party wearing the same thing.
The internet not only provides designers with a place to sell, but it provides information, guides, and communities that help new designers to develop their skills. If you're looking to get into designing and making custom necklaces, there are guides and videos online to help you. There are also shops selling all of the equipment and materials needed to get started. If you run into problem, you can go to forums or blogs and ask for solutions. The more skilled designers there are in the world, the more unique fashion can become, and the internet makes a new designer everyday.
If you're looking for something handmade, something that is unique and won't be worn by anyone else, the internet is bringing uniqueness back to the world of fashion.